BOAT X SPOTIFY

Branding & Identity

About boat x spotify

This collaboration embodies "the best gets better" with sophisticated packaging showcasing hidden messages and visuals, leveraging scanimation for an interactive experience highlighting Boat and Spotify synergy.

Motive

Brief was that to come up with intresting and appealing packaging for a hypothetical brand or an existing one and make sure to explore different kinds of material, techniques and make it look unique and sustainable .

Year

2024

About the project

This project was developed in the Research Methods studio, where research is treated as both a generative and evaluative design practice. Using mixed methods field observation, contextual inquiry, interviews, and diary studies I investigated how digital systems and physical infrastructure intersect in real-world public transportation experiences.

Green

#00b26b

Black

#191918

White
#FFFFFF

Research Plan & Methods

To understand the complexity of night commuting, I applied a mixed-method research approach:

Method Reflection

I informally evaluated each method based on the type and depth of insight it generated. Interviews stood out for emotional depth, contextual inquiry clarified real-time behavior, observations revealed environmental factors, and diary studies captured patterns over time. This reflection helped me understand which methods were most effective and how they complemented one another.

Key Insights

Across interviews and observations, a recurring theme emerged: night commuters carry both fatigue and alertness. They are tired from long shifts, yet hyper-aware of their surroundings.

Gap & Solution

There's a need for more inclusive representation of diverse cultural expressions, bridging it requires simplifying the user experience and ensuring diverse cultural representation in playlists.

A standard packaging with easy interaction, showcasing Indian art and music with Spotify playlists featuring local talent. With a QR code for free Spotify Premium access, it enhances your experience and cultural connection.

Themes

This project explores a hypothetical collaboration between boAt and Spotify, translating the experience of sound into packaging. It visualizes music as both a feeling and an identity, creating a system that reflects energy, immersion, and contemporary listening culture.

About the project

Content

Theme-01

The bold, minimal direction focuses on clarity and control. Using strong forms, limited color palettes, and clean compositions, it reflects a premium and immersive listening experience. The design communicates precision and confidence, aligning with a more refined, high-performance perception of sound.

Theme-02

The illustrative direction explores a more expressive and energetic side of music. Through vibrant colors, dynamic shapes, and playful visuals, it captures movement, emotion, and individuality. This approach reflects the joy and spontaneity of listening, turning the packaging into a lively extension of sound.